Search Engine Results Pages (also known as “SERPs” or “SERP”) are Google’s response to a user’s search query. SERPs tend to include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results.

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Organic Search Results

The organic results are determined by Google’s complex algorithm (which has 200+ ranking signals).

Even though Google’s algorithm is top secret, they have publicly confirmed a few key ranking factors, including:

Off-page SEO signals (the number of websites linking to a specific page. Also known as “backlinks”)

On-page SEO signals (the keywords you use on your page)

Site loading speed

Brand presence and trust signals

A standard organic search result snippet includes:

Page title (title tag)

Page URL

Meta description

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