Many people use the terms “reporting” and “analysis” synonymously when talking about ERP software. While this isn’t typically an issue, it’s still valuable to distinguish between the two. You can think of ERP reporting capability as the tools needed to convey analysis to an end user. These tools often include customizable dashboards, Gantt charts, pie charts, bar graphs and other visual representations. Many systems also allow users to restrict access to reports, protecting valuable company information.
In addition to contact management, CRM tools also handle marketing automation, sales pipeline activities and lead management. With ERP software, you can design and implement comprehensive customer care solutions. You can easily create campaigns, track customers throughout the sales lifecycle and gauge customer satisfaction. ERP’s customer service management capabilities make it easy to improve long-term customer retention.