10. Sales and Marketing
The sales and marketing module of an ERP software provides functionalities such as contacting customers, tracking customer orders from placing an order to dispatching of products against the order, raising sales invoices, receiving payments and processing return orders. It also provides additional functionalities such as automation of tracking expenses against a particular customer, implementing targets for marketing personnel, tracking lost orders and preparing comprehensive reports for marketing activities. These reports enable users to analyze sales trends during a particular period, drill down against the consolidated data and predict sales for the next quarter/month.
ERP software maintains a detailed customer profile and sales history. The detailed customer profiles and sales history enable the business to understand the customer’s preferences better. Understanding customer preferences thoroughly leads to better product marketing and recommendations in the form of upselling or cross-selling. It thus provides enhanced customer experience, enabling them to make repeat purchases.